A brand is much more than a logo or tagline. It is the overall image of a company and the response it gets from an audience. There is not one successful brand without a story behind it. One of the keys to making your brand recognisable is to tell your story. It is this story that will set you apart as nobody else will have had the exact same experiences or background as you. The marketplace is chock full of brands so sharing this story will help you stand out and connect with your audience.
